Crownpeak Customer Conference: Notes From the Panel
Short Q&A from a panel on merchant priorities, margin pressure, ChatGPT's mainstream moment, and what to focus on before peak season. June 2023.
Notes from the merchant-focused panel discussion at the Crownpeak Customer Conference, 14 June 2023.
On COVID, the economy, and merchant priorities
We have been through difficult times with COVID, now we are into a new wave of challenge with the economy. How is this impacting the priorities and investments of merchants?
- Pressure on efficiency.
- Things changed. We need data.
- Innovating and testing.
On margin pressure versus price sensitivity
Margin has become a key focus for merchants but price is now a sensitive driver for consumers. Where can merchants find margin improvement without impacting their pricing competitiveness?
- Services. Identification of exact need.
On ChatGPT and AI going mainstream
ChatGPT is elevating AI into the mainstream. What practices are you seeing merchants embracing, the impact, and any lessons learnt?
- Changing mindsets.
- Experimentation, innovation.
On preparing for peak season 2023
We are three to four months before we start to move into peak lock-down of IT systems. What would you be shouting out about for merchants to be focusing on now to be ready to make peak success in 2023?
- Prepare infrastructure.
- Test hypothesis.
- Train.