All projects , grouped by theme.
Each section answers one question. Has Erlon done this kind of work before? Scroll, scan, find your answer.
01 / Revenue
Revenue Growth & Sales Performance
Have you used data and AI to grow sales, lift conversion, or increase customer retention?
AdTech Campaign Effectiveness, From Intuition to Evidence
15% conversion-rate uplift across analysed campaigns.
AI-Powered Product Recommendations Across 100,000 Retailers
Revenue from AI-driven recommendations exceeded projected targets by 4×.
Emergency B2B Digitalisation During COVID-19
430% increase in monthly digital sales volume during the COVID-19 channel transition.
Forecasting Out-of-Stock Across 9,500 Stores and 2,300 SKUs
15% reduction in lost sales due to out-of-stock; 20.7M daily product-location predictions at 70%+ accuracy.
Productising Data Transformation: The Datalab Proposition
USD 50M+ annual recurring business impact for the consultancy; several billion in client impact.
02 / Cost
Cost Reduction & Operational Efficiency
Have you cut infrastructure costs, automated processes, or eliminated wasted time?
Data FinOps: Putting a Price on Curiosity
Cloud data-processing costs allocated back to requesting departments; financial efficiency of the data function rose significantly.
Re-Architecting an HR-Tech Scale-Up for 10× Growth
10× scalability headroom; 30% infrastructure cost cut; 66% drop in shipping errors.
Building Iarandu's Own Agentic AI IP
25% reduction in development cycle time; productised Agentic AI now a core IP asset of the firm.
Simplifying 1,000 KPIs Into a Coherent Story
1,000+ operational KPIs reduced to an executive-relevant set via factorial analysis.
03 / Customer
Customer Experience & Personalization
Have you helped companies understand customers better and serve them more effectively?
Restructuring B2B Customer Service for 2 Million Bank Clients
Two million B2B clients reorganised into four defensible classes; ML-based segmentation board-approved.
Architecting a Customer Data Platform
GDPR-compliant CDP architecture established as the strategic backbone for all customer-oriented development across 20+ markets.
Reading Customer Mindset From Product Telemetry
Behavioural mindset indicators translated from product interactions; proactive lens for responsible engagement of at-risk users.
GA4 Migration Without Losing the Plot
Full Universal Analytics → GA4 migration within six-month vendor deadline; zero rupture to marketing and commercial visibility.
Connecting Marketing Spend to Revenue, Properly
8× lift in campaign ROI and customer retention across 20+ markets.
Real-Time Data Infrastructure for a Social Product
Real-time pipelines for social interaction shipped from day one of feature launch; reliable engagement data for product iteration.
A Season's Worth of Sport, Decoded
Multi-million-euro sponsorship strategies informed; repeatable season-analysis framework established for future cycles.
Listening to Customers by Triangulating Their Behaviour
Behavioural-data customer-journey methodology shipped; scalable across markets, foundation for continuous product improvement.
04 / Risk
Risk, Compliance & Governance
Have you helped companies meet regulatory requirements, improve security, or pass audits?
Data Governance at Exabyte Scale
DAMA-framed Data Governance Office established; full GDPR + EU AI Act compliance; data democratisation as the operating norm.
Data Security and Disaster Recovery: Imagining the Bad Day
Comprehensive DR + security strategy across exabyte-scale data; led to the creation of a Head of Cybersecurity role.
Migrating One of Europe's Largest Data Repositories
Migration completed with no operational disruption; automated failover, cost-aligned storage, foundation for downstream AI.
Responsible Gaming: Real-Time, Without Compromise
Behavioural-ML responsible-gaming platform shipped; cross-market real-time compliance with intervention paths.
Compliance Automation for a Safety-Critical National Regulator
90% reduction in analyst review time on automated workflows.
AI Foundation for a UK RegTech Startup
AI foundation, cloud infrastructure, and data-quality framework delivered; enterprise assurance proposition supported with verifiable accuracy claims.
05 / Scaling
Building & Scaling Data/AI Organizations
Have you built teams from scratch, scaled organizations, or transformed how a function operates?
Standing Up a Development Centre in a New Geography
Brazilian Data Product Development Centre stood up; effective data capacity expanded without a culture rupture.
Building an EMEA Data Practice From a Boutique Acquisition
40+ data professionals trained, mentored, and operational; EMEA data practice serving FMCG, automotive, and healthcare clients.
Founding a Unified Data & AI Function in a Multinational
Team scope 14×, headcount 2.5×, stakeholder NPS to 92.
06 / Strategy
Strategy, Vision & Transformation
Have you set direction at the executive level, built business propositions, or pioneered new approaches?
Reading a Country's Mood During a Constitutional Crisis
Correctly predicted all four voting rounds of an impeachment process.
Data-Driven Launch of a Premium Product Line
Near-real-time launch analytics established a new traceability standard; reaction times reduced significantly.
A Multi-Cloud Strategy That Was Not About Clouds
Multi-cloud framework architected for cost-effective, scalable, resilient big-data infrastructure; eight-figure savings over a decade modelled in.
Multi-Year Data and AI Transformation for a Global CPG
Three-year enterprise transformation across 24 local + 5 LATAM business units; one of the earliest large-scale enterprise Azure + Databricks deployments worldwide.
A Sales Tech Ecosystem That Scaled to Ten Markets
Initial France + UK deployment scaled by the client to 10+ additional markets without redesign.
Three Data Strategies for Three Industries, in One Year
Three director-level data departments established inside client organisations; multi-million-pound business impact across the three engagements.